How coaches & consultants go from invisible to in demand
discover more about the book.
Without High Pressure Tactics
What Do You Stand For?
The more cluttered your market place, the more invisible you become. To stand out you need to stand for something.
Who Do You Stand For?
If you try to stand for everything for everyone, you'll end up standing for nothing for no one.
What Do You Stand Against?
The more repulsive you are to the people you don't want to work with, the more attractive you are to those you do.
Start By Reading the Book
Strategies & tactics come and go, but the one constant is human psychology. Positioning is how you leverage psychology to market and sell your products & services through attraction, not pounding prospects with a self centred message.
Positioning Gives You Leverage
It's all psychology
My big "aha" moment came after failing to turn a room full of hungry prospects into clients. I walked away, licked my wounds and reflected. I found a better question to ask, which put me on a different path. "How do people make buying decisions?" Simple answer, it's all psychology. Every marketing campaign you design. Every piece of content you create needs to be focused around the emotional triggers which under pin every decision humans make. If you truly want to attract more clients, better clients, clients who can afford you, start answering this question.
Accelerate Your Visibility, And Put Your Marketing On Steroids
Immerse yourself in a live one day event, where you'll de-construct a successful marketing campaign and see how you leverage psychology into successful client attraction
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